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Niche Riches Guide
Finding Advertisers for Your Niche Websites
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Many who are interested in Internet niche marketing focus
on creating websites which either promote products or services which they sell
directly or entice website visitors to click on an advertiser’s link. The former
is typically considered a commercial website while the latter typically refers
to a pay per click website where the website owner profits when the users click
on the advertisers’ links. In this article we will examine both types of
websites and will discuss options for finding advertisers for each type.
Finding Advertisers for a Commercial Website
As previously mentioned a commercial website is one in which the website offers
products or services for sale directly. In this scenario those who operate the
website are generally profiting through the sale of products or services.
However, this is not the only possibility for revenue. Savvy Internet marketers
realize the opportunity for placing advertising on their website. The marketer
may still profit from sales through their website but may also profit through
these advertisements as well. |
One obvious possibility for profit is through sale of
advertisement space on the website. In this case the
advertiser may pay the website owner a monthly fee to run a
particular advertisement for a set period of time. Here the
website owner collects their fees in exchange for displaying
the advertisement and the profit is not linked to sales
generated for the advertiser.
The key to finding advertisers for a commercial website is
to select another website which complements your products
and services without directly competing for your business.
For example a website which sells surfboards and surfing
lessons may solicit advertisements from companies who sell
bathing suits. This is a symbiotic relationship because the
owner of the surfboard website receives the advertising
dollars and the owner of the bathing suit website receives
the potential for increased website traffic.
When searching for an advertiser it is wise to be prepared
to provide them with useful information. Information which
will be particularly relevant to potential advertisers is
current search engine rankings and recent traffic
statistics. This is important because the advertiser wants
to know the potential for increased traffic to his website.
An advertiser is much more likely to invest in advertising
on a top ranking website with high traffic than on a poor
ranking website with few monthly visitors.
Finding Advertisers for a Pay per Click Website
Generally speaking, pay per click websites are informational
websites which provide content and information relative to
the advertisers on the website in an attempt to entice
visitors to click on the advertiser’s links. Pay per click
campaigns may also run on commercial websites but when this
is the case they are considered to be a secondary form of
profit.
Finding advertisers for pay per click websites is often a
simple process. This process is usually simplified by the
fact that the advertiser is not paying the website owner for
just placing the ad on the website. The advertiser pays the
website owner when visitors click through the link to his
website. This lowers the risk for the advertiser by ensuring
he is only paying for visitors who actually enter his
website.
There are many free programs available, where relevant
advertisements are served to websites. Google AdSense is one
example of this type of program. In this program, websites
are evaluated for content and relevant advertisements are
placed on the website each time it is viewed. Some of these
advertisements may pay per impression meaning the website
owner generates revenue each time the advertisement is
displayed but the majority of these advertisements are pay
per click meaning the revenue is generated when a user
clicks on these links.
There are also other programs available which operate
essentially as link exchanges. These programs will require
you to display a certain number of advertisements on your
website in exchange for each website which displays an
advertisement for your website. These programs are very
convenient because you don’t have to search for advertisers
but the downside is you may not have much control over the
advertisements which are placed on your website.
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